How Petite Frites Is Redefining Diamonds for Life’s Unscripted Moments
AN EXCERPT FROM OUR INTERVIEW WITH NASDAQ
"Katie and Jackie Little are the co-founders of Petite Frites, a bold fine jewelry brand making diamonds more personal—and more powerful—than ever before. With backgrounds spanning investment banking, fashion, tech, and editorial, the two joined forces to challenge the status quo in an industry known for tradition. Their vision? To create “Vow Free” diamond jewelry that celebrates modern milestones—like starting over, betting on yourself, or simply thriving solo.
Launched in 2025, Petite Frites is a reflection of both founders’ unique strengths: Jackie brings deep creative experience from the luxury world, while Katie draws from her strategic track record building customer-first brands. Together, they’re on a mission to reframe what we celebrate—and to make sure the shine isn’t reserved just for weddings or anniversaries.
In this candid conversation, Katie and Jackie open up about the realities of starting fresh, what success really looks like, and why resilience (and a little irreverence) go a long way when building something that lasts...”
