ABOUT US

Us, Abbreviated

Pushing boundaries of what’s expected from traditional diamond jewelry, PETITE FRITES draws inspiration from the dynamic worlds of fashion, art, and cuisine to create vibrant post-modern pieces that transcend trends to become timeless emblems of celebration and self-expression.

Meet Our Founders

Katie Fritts

Current city: Austin, TX

Currently on rotation: Champagne ring in Midnight, Tennis Bracelet with Martini Clasp, Dinner Mint Earrings

Favorite city: Barcelona, or anywhere in Italy

Your signature style: Bright colors and fun designs - colorful and a bit funky!

Your biggest anti-milestone: At the first company I founded, I made my first big marketing investment—and lost $10,000 on the test. At the time, I was crushed and embarrassed. But looking back, that “failure” was one of my most valuable lessons. It taught me how to take educated risks, iterate fast, and trust the process. That experience shaped how I approach not just business, but life—reminding me that most growth requires getting a little uncomfortable, and that every risk, even the painful ones, moves you forward.

Best piece of advice you’ve RECEIVED: Meditate

Best piece of advice you’ve GIVEN: “Just try it.”

Favorite meal: Bacon

Style icon: Giovanna Engelbert

Currently reading: The Game of Life and How to Play It, Broken Money, The Alchemist

Jackie Little

Current city: Venice Beach, CA

Currently on rotation: Paloma Ring, Martini Ring, Candlelight Earrings

Favorite city: Amsterdam, for more reasons than you think

Your signature style: Since I was 8, it’s mini skirts and combat boots—I love mixing hyper-feminine with a little punk.

Your biggest anti-milestone: Walking away from a prestigious job when I was burnt out and being taken advantage of was one of the hardest decisions I’ve made—but also one of the best. It gave me space to reset (including a much-needed month in France!) and ultimately opened the door to more aligned, fulfilling roles. Turns out, choosing yourself is a power move.

Best piece of advice you’ve RECEIVED: “Let them.”

Best piece of advice you’ve GIVEN: “That sounds a lot like their problem.”

Favorite meal: Burger and truffle fries at Five Leaves in Greenpoint, Brooklyn

Style icon(s): Daisy Edgar-Jones, Jacob Elordi, Dakota Johnson

Currently reading: Tropic of Cancer by Henry Miller (soft copy for my purse), Tribe by Sebastien Junger (hard copy for nightstand), and The Second Mrs. Astor by Shana Abe (as an audiobook when I workout)

Behind Our Designs

Our designs are anything but conventional—cheeky, irreverent, and not to be taken too seriously. As their design names suggest, they are inspired by iconographic bistro moments like the glimmer of candlelight and the garnish in a martini. Why? Because to us, the bistro is a magical place of inspiration, conversation, and stimulation, where problems are left at the door and the pursuit of joy persists.

OUR LAB GROWN APPROACH

We believe the future of diamonds lies with lab-grown technology—that it is the best environmental, economical, political, and most ethical approach to diamond consumption. We are here to empower consumers through education and by illustrating the value of lab-grown diamonds—that they are optically, chemically, and physically identical to mined diamonds and therefore deserve a place in the market without the “bloody” consequences.

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VOW-FREE DIAMONDS

By this we simply mean, diamonds are not just for fiancés, brides, and wives. Diamonds are for everyone, regardless of gender, age, or martial status. Especially our diamonds. We subscribe to the belief that diamonds are for celebrating not just matrimony, but any milestone that you have conquered, be it your first solo vacation, getting out of a sh*t relationship, or running a marathon. We are here to help you really lean into celebrating YOU.

Our Name

/pəˈtēt/ /frēt(s)/

If you’ve been to even one French restaurant, you’ll likely have guessed that ‘Petite Frites’ literally means ‘little fry’. And while we do relate to being the symbolic little fry (have you seen our frites floating around?), our name is actually derived from our founders’ last names—(Jaclyn) Little and (Katie) Fritts—but in true bistro fashion, our name just had to be french. Et voila!

FAQ

WHY DOES MY DESIGN TAKE 4-6 WEEKS?

Fair question, and we promise the wait is worth it. Each piece is custom-made just for you, so like all couture-adjacent things, it just takes a little time. The goods news is that once your order is placed, we will be updating you with your jewelry journey so you will know exactly where in the process your piece(s) are.

CAN YOU DO A CUSTOM COLOR?

We LIVE for custom colors and have plenty on offer that we don’t currently show. Reach out by sending an email to bonjour@petite-frites.com––we would be tickeled to discuss your color idea. (Inspo thoughts…Glitter! Neon! Pearlescent!)

WHAT IS YOUR RETURN POLICY?

Hear us out…due to the custom nature of each of our pieces, we do not allow for returns. However, if you are in any way dissatisfied with your purchase, please reach out to bonjour@petite-frites.com so we can make it right.

WHAT IF I DON’T KNOW MY RING SIZE?

Easy solve. You can access and print out a digital ring sizer here or, we are happy to send you a physical ring sizer. If you prefer a physical ring sizer, request one here.

WHAT COLOR AND CLARITY DIAMONDS ARE USED?

At Petite Frites, we believe in using top-tier HPHT lab-grown diamonds with a color grading of F and G (colorless and near colorless), and a clarity grading of VS (flaws very slightly included). To provide better context, we made this handy diamond chart.

*Remember, as with mined diamonds, both colorless and flawless lab-grown diamonds are extremely rare.